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August 30, 2011

Smartphone Apps to Protect Your Kids

kids cellphone

During the summer between third and fourth grade, my parents gave me permission to ride my bike anywhere in town, unsupervised. As long as I told someone I was going for a bike ride, I had total freedom to ride to the pool, to the ball field, to my grandmother’s house.

I wasn’t unusual. Most adults over 35 can tell similar stories about their independent childhoods. We knew our neighbors, and we knew if there was any trouble, we could find an adult to help us.

Today’s children don’t have that freedom. It’s a different world. We don’t know our neighbors, and the world seems a bit more dangerous.

Trying to straddle the line between allowing children to have some independence while meeting the need to keep a close watch, parents are turning to technology.

Since kids of all ages now carry cellphones, software companies are developing smartphone apps that let parents know where their children are, whom they are talking to and what they are doing.

SecuraTrac, a company based in Hermosa Beach, Calif., has created a similar smartphone app that will allow parents to monitor children via GPS.

The app, to be launched on Aug. 15 for Android and in early September for iOS, will also allow parents to add protections against situations such as texting while driving or speeding. That’s an extra layer of security that might let a whole lot of parents rest easier whenever their teens are out of the house.

What if a teenager simply disabled the SecuraTrac app on his smartphone? Chris Holbert, CEO of SecuraTrac, said the app would alert the parents and emergency contacts.

Holbert believes SecuraTrac will not only give parents peace of mind about their children’s activities, but will also empower children or teens with the ability to get help from someone they know and trust in an emergency situation.

“All of this can lead to greater independence for the child, given [that] there is a safety net in place,” Holbert said.

Being safe, or being overprotective?

But are these monitoring devices really allowing for more youthful freedom — or are they just a high-tech version of helicopter parenting?

“Technology doesn’t replace good parenting. But technology, like Internet filtering and monitoring, is a necessity to parent the Internet generation,” said Sam Black, an Internet safety consultant for Covenant Eyes, a Michigan-based Christian Web filter company. Black admitted that monitoring an 8-year-old would not be the same as monitoring a teenager.

“As they [children] mature, they need more flexibility and, yes, room to make mistakes,” Black said.

“I think that the bulk of parents are conducting surveillance to protect their children from some type of assault or attack,” said Frederick Lane, author of the soon-to-be-published book “CyberTraps for the Young” (NTI Upstream).

However, Lane’s feelings about closely monitoring a child’s movements were mixed.

“I worry about the idea of inuring children to the concept of surveillance, and making it seem normal,” Lane said. “At the same time, I think that it would be irresponsible for parents to not monitor what their children are doing, particularly when they are young.

“My hope is that as children mature, parents would feel comfortable giving their children more freedom and responsibility. The tricky part is that as children get older, the types of trouble they can get into grow increasingly serious,” Lane added. “The key to all of this is for parents to communicate with their children enough to understand what they’re doing online and to help guide their decisions.”

Black explained that monitoring activities can open doors for conversations between parents and children to discuss family rules and behaviors. Children deserve to know why the monitoring is taking place and what the parents’ expectations are.

“The point is that parents should avoid ‘gotcha’ moments and look for teachable moments,” Black said. “And those conversations will change as a child moves from elementary school, to middle school, to high school.”

And as tempting as it might be for parents to continue monitoring their teenagers as they head off to college, both Black and Lane advise against it.

“Once a child reaches adulthood, a parent needs to let go. As an adult, they have to live with their own actions,” Black said.

“For most parents, obviously, the point of surveillance when kids are young is to protect them from external danger or the unintended consequences of their own inexperience,” Lane said.

“As kids mature, the goal would be to transform the protective relationship into a partnership, where both parents and children are working together to protect their future from the long-term consequences that can result from online misbehavior.”

Ultimately, kids need to be able learn to make good decisions about, for example, where they go, whom they should talk with and so on.

“As parents, we try to give them as much guidance as we can by giving them information and even rules to abide by,” Järvinen said. “In that regard, simple monitoring of kids’ locations is not very useful and it does not really make the kids life safer or help them to learn to be more trustworthy.”

What the phone apps and other monitoring devices do is allow the child to learn to be independent while still having the support network of trusted family and friends. Parents can rest easier knowing that help is around the corner, even if they are not around.

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August 26, 2011

MobileProtector Ends Worries About Children Misusing Cellphones

SecuraTrac, a provider of solutions dedicated to bringing families closer together, asserted that its MobileProtector is the ideal first phone for kids. Parents no longer need to worry about their children misusing their mobile phones as the device offers them additional safety options.

The innovative technology has placed a lot of convenience in the hands of the user as mobile phones have evolved from just a calling phone to a smartphone. There are lots of benefits from smartphones to those who are on-the-move, but for children the same smartphones are considered to be an inappropriate privilege by most parents who fear that their children might abuse their text messaging and minutes.

SecuraTrac asserted that as an ideal starter cell phone for parents who think their child is too young for a regular phone, the MobileProtector gives children the ability to call pre-programmed phone numbers with one push of a button.

MobileProtector is said to be a small device that fits into a child’s pocket or backpack. It uses the global positioning system satellites and the mobile phone networks to pinpoint their location and report it back to the company’s network. The phone’s location is available to parents on-demand and parents can also set pre-defined boundaries with SecuraFence. Whenever the child’s device leaves these pre-defined boundaries, parents would automatically and immediately receive an alarm. For parents who are attempting to locate the MobileProtector it is extremely easy and can be done from their own mobile phone or a secure personalized website.

The company claimed that unlike traditional cell phones, with the MobileProtector parents will not have to worry about their children sending thousands of text messages to their friends or using hundreds of minutes of talk time each month.

SecuraTrac added that the MobileProtector includes nationwide coverage, with plans starting at $29.99 per month.

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August 25, 2011

So Mommy Asks “What if your child went missing?”

“Every 40 seconds in the United States, someone’s son or daughter goes missing, but only a fraction of those children are eligible to have a traditional Amber Alert issued for them because the circumstances for their disappearance do not lead officials to believe they are in life-threatening danger among other criteria. A new technology has been developed, however, that allows parents to send out their own alert anytime their child goes missing.

SecuraChild is entirely free for parents and guardians to use. An account can be created for any child with a minimum of important identifying information including: height, weight, hair color, and eye color. A parent can include other meaningful information including medical conditions, unique and descriptive features as well as posting images, videos and other content that could be used to help find their missing child quickly. The site is fully encrypted and each account is protected to ensure the security of all information. Also, parents can choose exactly what details they want to save on the profile that they create.

If a parent’s son or daughter should ever go missing, the parent can quickly login to their account to provide basic details such as where the child was last seen, what the child was wearing, and where they may be going or ties to an area or community. SecuraChild then broadcasts the information and the child’s detailed portfolio to thousands via social networking sites, text messages and emails, creating a nearly instantaneous network of searchers.

In addition, when a missing child is reported, SecuraChild emails the parents a free PDF document that packages all of the stored information on the missing child. Parents can provide this document to law enforcement to expedite the process of registering their missing child with local law enforcement and the issuance of a traditional Amber Alert.” (All above is from the press release).

SecuraChild is extremely easy (and free!) to sign up. I definitely recommend doing it! Like said above, if your child goes missing it may be hard to recall some important details. SecuraChild remembers them for you!

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August 24, 2011

MobileProtector™ Makes Ideal First Phone for Kids

HERMOSA BEACH, Calif.-(BUSINESS WIRE)-Technology has overtaken the traditional back-to-school shopping list items like glue sticks and folders. These days to be prepared for class, students need tablet computers, graphing calculators and the omnipresent cellular phone. While allowing a child to have a cell phone is convenient and can provide peace of mind for parents, many still feel that this privilege is inappropriate for young children, who might abuse their text messaging and minutes. SecuraTrac is introducing a new cell phone called the MobileProtector that eliminates these concerns, while providing parents and children with added safety options.

An ideal starter cell phone for parents who think their child is too young for a regular phone, the MobileProtector gives children the ability to call pre-programmed phone numbers with one push of a button. The MobileProtector is also equipped with an SOS button that children can push to send an instant emergency text and/or email message that includes their current address and a link to turn-by-turn directions. In addition, parents can set up an unlimited number of virtual borders or SecuraFences with a few clicks by logging into their secure account online. SecuraFences trigger web, email and text alerts anytime the child carrying the MobileProtector enters or exits a SecuraFence.

Unlike traditional cell phones, with the MobileProtector parents will not have to worry about their children sending thousands of text messages to their friends or using hundreds of minutes of talk time each month. Designed specifically for emergency phone calls and GPS location alerts, the starter plan includes 30 minutes of talk time each month, with unlimited automatic tracking and unlimited alert notifications. The simple design and small size of the MobileProtector also make it easy for even very young children to carry and learn to use.

The MobileProtector includes nationwide coverage, with plans starting at $29.99 per month. For more information please visit www.firstphoneforkids.com.

About SecuraTrac

SecuraTrac® develops, markets and sells a suite of products dedicated to bringing families closer together, and improving employee safety through GPS location-based technology and state-of-the-art, easy-to-use websites. SecuraTrac’s SecuraPAL® Guardian solution for children is the recipient of The National Parenting Center Seal of Approval, and their LifeTrac® MobileProtector solution for seniors was nominated for Frost & Sullivan’s Best Practices Awards for Excellence in Mobile & Wireless Communication Technology. SecuraTrac has also developed a new GPS safety app, SecuraFone™, for mobile devices, and a free life-saving service called SecuraChild™ that leverages crowd sourcing and social media to broadcast and speed up the location of missing children. The company is headquartered in Hermosa Beach, Calif. For more information please visit www.securatrac.com.

August 18, 2011

SecuraChild Steps in Where Amber Alerts Cannot from About.com

By Christie Matte, About.com Guide

A missing child is one of the biggest nightmares for parents. The feeling of helplessness adds to the fear of the unknown. Most of us are familiar with the Amber Alert system, but not everyone realizes that there are specific criteria for when an Amber Alert is issued:

  • Law enforcement must confirm that an abduction has taken place
  • The child is at risk of serious injury or death
  • There is sufficient descriptive information of child, captor, or captor’s vehicle to issue an alert
  • The child must be 17 years old or younger
  • It is recommended that immediate entry of AMBER Alert data be entered in FBI’s National Crime Information Center.

Text information describing the circumstances surrounding the abduction of the child should be entered, and the case flagged as Child Abduction.

What do you do when your child doesn’t meet that criteria? One father had an idea and createdSecuraChild, a website that uses social media to help the search for missing children. To use the service, sign up and provide information about your child, such as eye color, hair color, and identifying features. If your child goes missing, notify SecuraChild and they will spread the information through their social networks. The site is still relatively new and their social media reach is too small to have much of an impact, but I would expect it to grow over time.

What do you think? Is this a service that would make you feel more secure?

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August 11, 2011

SecuraTrac’s Child Safety System Returns to the Iowa State Fair in 2011

SecuraPAL® Guardian provides parents with instant location alerts if their child gets lost.

Hermosa Beach, CA, August 11, 2011 — (PR.com) — The internationally acclaimed Iowa State Fair annually attracts more than a million fun-lovers from around the world. For parents, this means a day at the fair will have them on constant alert to keep an eye on their children in the crowds. 800,000 children are reported missing in the United States each year, which translates to one child every 40 seconds. Whether you are in a crowded shopping mall, at the fairgrounds or even in your own yard, as a parent, turning around and not seeing your child induces instant panic. This season, the Fair will offer a new device for parents to rent or purchase that provides them with peace of mind knowing they can locate their children quickly with their smartphone if they become separated at the Fair.

For a small rental fee, parents can use a new device from SecuraTrac®, a dynamic provider of personal location services focused on protecting children, to help keep their children safe. The SecuraPAL (Personal Automated Locator) Guardian is a small, lightweight, GPS locator that can easily attach to a child’s belt or slip into a pocket that can help parents prevent or take control of a situation should their child become lost.

SecuraTrac will be creating a virtual boundary around the Fairgrounds known as a SecuraFence. Parents attending the Fair who rent a SecuraPAL® Guardian will instantly be notified with a text message to their cell phone if their child leaves the Fairground. The SecuraPAL Guardian can also be used to locate a child on-demand or the device can report its location at regular intervals through text messages and emails to the parent’s phone. If a child becomes separated from mom or dad, the SecuraPAL Guardian also has an SOS button on the device that the child can push to send an email and a text message with his location to the parents’ phones in seconds.

SecuraPAL Guardians will be available to rent at the Fair at the SecuraTrac booth. The devices will be available when the fair opens each day until 9 p.m. throughout the duration of the Fair. The devices may be rented for $9.99 per day, and a limited number of SecuraPAL Guardians will also be available for purchase.

About SecuraTrac
SecuraTrac® develops, markets, and sells a suite of products dedicated to bringing families closer together and improving employee safety through GPS location based technology and state-of-the-art, easy-to-use websites. SecuraTrac’s SecuraPAL® Guardian solution for children is the recipient of The National Parenting Center Seal of Approval and their LifeTrac® MobileProtector solution for seniors is currently nominated for Frost & Sullivan’s Best Practices Awards for Excellence in Mobile & Wireless Communication Technology. SecuraTrac has also developed a new GPS safety app, SecuraFone™, for mobile devices and a free life-saving service called SecuraChild™ that leverages crowd sourcing and social media to broadcast and speed-up the location of missing children. The company is headquartered in Hermosa Beach, CA. For more information please visit www.securatrac.com.

http://tech.einnews.com/iowa/
http://www.babyswag.info/tag/family/
http://www.desmoinesregister.com/article/20110809/LIFE/308090040/0/SPORTS02/?odyssey=nav|head
http://dmjuice.desmoinesregister.com/article/20110809/LIFE/308090040/1039
http://www.buchanan247.com/independence_iowa_news_story_201107290.html
http://www.vintoniowa.org/articles/Events+and+Activities/article104216.html
http://www.cedarvalley247.com/cedar_valley_iowa_news_story201107290.html
http://www.marion247.com/marion_iowa_news_story_201107290.html
http://www.oelwein247.com/oelwein_iowa_news_story_201107290.html
http://www.lyoncountyreporter.com/pages/?p=43325

August 8, 2011

A Mom’s Life: Family fun at State Fair begins with planning

By Amy Lorentzen

Thank goodness for the Iowa State Fair.

With lots of rain and extreme heat so far, this summer hasn’t provided many families enough chances to enjoy getting out together. But the fair just may be the thing to draw us out of the house to have fun and even learn a little.

So what’s the ticket to having a good time at the fairgrounds?

“It’s all about pre-planning when you come to the fair, and especially with a family,” says Lori Chappell, the Iowa State Fair’s marketing director.

Part of the family fun can be sitting down at the computer and mapping out what everyone wants to see. The fair is offering a new feature this year: printing tickets at home. That’s one less line for families and more time for fun. Children 5 and under don’t need a ticket. Check out Sunday’s edition of the Register for a coupon for free admission for a child ages 6 to 11 until noon on Aug. 18.

There are too many kid-friendly entertainment options at the Iowa State Fair to list here, but some of the highlights include the Little Hands on the Farm, the Butter Cow and the Discovery Garden. Other enjoyable spots away from the midway include the Hy-Vee Fun Forest, a grassy park with play equipment, and the Kids’ Zone, where there are dog stunt shows, a butterfly house, trampoline, remote control cars and more.

You can relax awhile with a storytelling Mother Goose and harmonica-playing Freight Train Frank. Activities including pie-eating and bubble-gum blowing contests, a grape stomp, craft-making and magicians, a human cannonball and animal shows including performing alligators. Kids 10 and under can sign up for the Blue Ribbon Kids’ Club and get in on special action at the fair. Check out the daily program for times and places of all activities at desmoines register.com/iowastatefair.

Chappell says the best times for families to visit are early mornings, the buildings open at 9 a.m., and during the late afternoon turnover time, around 4 p.m. Late afternoon is when many people are heading home or to hotels for dinner, and nighttime fair-goers haven’t yet arrived for evening entertainment.

Safety measures while fair-going are important to talk about as a family, too. At the STAR 102.5 Kid Find booth, parents can get their child a wristband that includes contact information if the child becomes lost. Parents can also stop at the SecuraTrac booth to rent or purchase a SecuraPAL automated locator. It’s a GPS device that can be attached to a child’s clothing or placed in a pocket to track the child down if he or she goes missing.

If illness or injury interrupts your trip to the fairgrounds you can seek help at first-aid areas at the Hy-Vee Health Center or at The Des Moines Register Service Center. If little ones are becoming overheated, consider a stop at one of the dozen or so air-conditioned buildings on the fairgrounds. The State Fair Museum is a great spot to chill out and see how the fair has evolved over the years. Or, bring extra clothes and let kids splash in the Pella Plaza fountains.

Stroller, or no stroller? When I asked around for advice among my longtime fair-going friends, there was debate on whether to bring a stroller. Having carried an infant in a front carrier at a previous fair, which left us both drenched in sweat, I’ll definitely have a stroller with me this year, even if it doesn’t fit easily through all the exhibits. If you want to give it a go without a stroller but end up needing one, the fair offers rentals.

Some fairgoers suggested bringing your own snacks and eating meals back at your minivan to cut down on the cost of fair food (coolers aren’t allowed on the fairgrounds). For me, some of the most enjoyable parts of the fair experience are turkey legs, caramel apples and funnel cakes, so we’ll be dining on those as a special treat.

One of the best bits of advice I got is to choose a memorable spot at the fair and get pictures of your kiddos there every year. It’s a great way to watch them grow. I think we’ll snap a pic of our boys at the Discovery Garden near the giant pumpkins.

Where will your family pose for its fair photo?

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August 3, 2011

Today Show and Smartphone Apps to Protect Your Kids

SecuraTrac was recently on the Today Show and here is what they had to say.

During the summer between third and fourth grade, my parents gave me permission to ride my bike anywhere in town, unsupervised. As long as I told someone I was going for a bike ride, I had total freedom to ride to the pool, to the ball field, to my grandmother’s house.I wasn’t unusual. Most adults over 35 can tell similar stories about their independent childhoods. We knew our neighbors, and we knew if there was any trouble, we could find an adult to help us.

Image: Galaxy S phone, iPhone 4

Truth Leem

Today’s children don’t have that freedom. It’s a different world. We don’t know our neighbors, and the world seems a bit more dangerous.

Trying to straddle the line between allowing children to have some independence while meeting the need to keep a close watch, parents are turning to technology.

Since kids of all ages now carry cellphones, software companies are developing smartphone apps that let parents know where their children are, whom they are talking to and what they are doing.

SecuraTrac, a company based in Hermosa Beach, Calif., has created a similar smartphone app that will allow parents to monitor children via GPS (app is at www.securafone.com).

The app, to be launched on Aug. 15 for Android and in early September for iOS, will also allow parents to add protections against situations such as texting while driving or speeding. That’s an extra layer of security that might let a whole lot of parents rest easier whenever their teens are out of the house.

What if a teenager simply disabled the SecuraTrac app on his smartphone? Chris Holbert, CEO of SecuraTrac, said the app would alert the parents and emergency contacts.

Holbert believes SecuraTrac will not only give parents peace of mind about their children’s activities, but will also empower children or teens with the ability to get help from someone they know and trust in an emergency situation.

“All of this can lead to greater independence for the child, given [that] there is a safety net in place,” Holbert said.

Being safe, or being overprotective?
But are these monitoring devices really allowing for more youthful freedom — or are they just a high-tech version of helicopter parenting?

“Technology doesn’t replace good parenting. But technology, like Internet filtering and monitoring, is a necessity to parent the Internet generation,” said Sam Black, an Internet safety consultant for Covenant Eyes, a Michigan-based Christian Web filter company.

Black admitted that monitoring an 8-year-old would not be the same as monitoring a teenager.

“As they [children] mature, they need more flexibility and, yes, room to make mistakes,” Black said.

“I think that the bulk of parents are conducting surveillance to protect their children from some type of assault or attack,” said Frederick Lane, author of the soon-to-be-published book “CyberTraps for the Young” (NTI Upstream).

However, Lane’s feelings about closely monitoring a child’s movements were mixed.

“I worry about the idea of inuring children to the concept of surveillance, and making it seem normal,” Lane said. “At the same time, I think that it would be irresponsible for parents to not monitor what their children are doing, particularly when they are young.

“My hope is that as children mature, parents would feel comfortable giving their children more freedom and responsibility. The tricky part is that as children get older, the types of trouble they can get into grow increasingly serious,” Lane added. “The key to all of this is for parents to communicate with their children enough to understand what they’re doing online and to help guide their decisions.”

Black explained that monitoring activities can open doors for conversations between parents and children to discuss family rules and behaviors. Children deserve to know why the monitoring is taking place and what the parents’ expectations are.

“The point is that parents should avoid ‘gotcha’ moments and look for teachable moments,” Black said. “And those conversations will change as a child moves from elementary school, to middle school, to high school.”

And as tempting as it might be for parents to continue monitoring their teenagers as they head off to college, both Black and Lane advise against it.

“Once a child reaches adulthood, a parent needs to let go. As an adult, they have to live with their own actions,” Black said.

“For most parents, obviously, the point of surveillance when kids are young is to protect them from external danger or the unintended consequences of their own inexperience,” Lane said.

“As kids mature, the goal would be to transform the protective relationship into a partnership, where both parents and children are working together to protect their future from the long-term consequences that can result from online misbehavior.”

Ultimately, kids need to be able learn to make good decisions about, for example, where they go, whom they should talk with and so on.

“As parents, we try to give them as much guidance as we can by giving them information and even rules to abide by,” Järvinen said. “In that regard, simple monitoring of kids’ locations is not very useful and it does not really make the kids life safer or help them to learn to be more trustworthy.”

What the phone apps and other monitoring devices do is allow the child to learn to be independent while still having the support network of trusted family and friends. Parents can rest easier knowing that help is around the corner, even if they are not around.

Read More

MSNBC and Online Journal Report on Smartphone Apps To Protect Your Child

Software companies are developing more smartphone applications to protect children and teens while giving them more freedom, MSNBC reported Wednesday.

One app, called NearParent, creates a virtual “neighborhood” for children on Android and iOS devices, MSNBC reports. The app allows parents to choose and approve individuals who can help a child if he or she has an emergency.

“Nearparent is the modern-day equivalent of the trusted neighborhood where everyone knew each other and kids could rely upon their neighbors’ help in everyday situations,” said app creator Topi Jarvinen, as reported by MSNBC.

A similar app MSNBC reported on, called SecuraFone by SecuraTrac, helps parents monitor children via GPS. The app also allows parents to add protections against speeding or texting while driving.

SecuraTrac will be launched August 15 for Android and in early September for iOS, according to MSNBC.

Though these new apps are helpful in child protection, they are no replacement for traditional parenting.

“Technology doesn’t replace good parenting,” Sam Black, an Internet safety consultant for Covenant Eyes, a Michigan-based Christian Web filter company, told MSNBC. “But technology, like Internet filtering and monitoring, is a necessity to parent the Internet generation.”

Read More

August 2, 2011

Retail Therapy Lounge Blog Discusses SecuraChild

Filed under: Blog, Children, Family, Online, Safety, Security, _SecuraChild RSS, _SecuraTrac RSS — admin @ 9:00 am

Every 40 seconds in the United States, someone’s son or daughter goes missing, but only a fraction of those children are eligible to have a traditional Amber Alert issued for them because the circumstances for their disappearance do not lead officials to believe they are in life-threatening danger among other criteria. A new technology has been developed, however, that allows parents to send out their own alert anytime their child goes missing.

The technology is called SecuraChild. It is an internet service that is free to use where parents can create an account, save profiles on each of their children that they can print out for police with details that can be hard to recall under stress like height, weight, etc. And, parents can also log in and submit a missing child notice that is broadcast over Facebook, Twitter and the SecuraChild network (members of the network receive a text and email missing child alert message) notifying hundreds of potential searchers that the child is missing in mere seconds.

You can join the network to receive missing child alerts by either creating an account for your child (children) at www.securachild.com or by just liking the SecuraChild page on Facebook.

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