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SecuraTrac News

February 2, 2011

SecuraTrac on the Radio in Los Angeles Talking Safety & Peace of Mind

KOST 103.5 FM Interviews Chris Holbert, CEO of SecuraTrac

Christine Martindale spends some time with Chris to discuss child safety tips, the SecuraPAL (Personal Automated Locator) and the launch of the first-of-its-kind Mobile Personal Emergency Response solution (mPERS) for seniors called LifeTrac.

Click to Listen

January 5, 2011

SecuraTrac Reveals Revolutionary Safety Solution Based on GPS & Cellular Technology at CES 2011

New LifeTrac MobileProtector phone and GPS locator can be used to alert families and caregivers of emergency situations at anytime, anywhere

LAS VEGAS, NV – One person age 65 and older falls every 2.3 seconds in the U.S., and according to the Center for Disease Control, falls are the leading cause of fatal injury in this age group. They are also the most common cause of nonfatal injuries and hospital admissions for trauma. The growing ranks of Americans 65 and older — a figure expected to more than double to 89 million by 2050 — have inspired a new technology solution that allows the elderly to remain independent longer, living more affordably and safely in their own homes. The new solution, called LifeTrac, is now available with a tiny and portable 2.5-ounce device called the MobileProtector and is designed specifically for the senior market by SecuraTrac.

“When it comes to personal safety devices for seniors, most people think of the button you wear on a lanyard or your wrist and push when you fall. The problem with this technology is that it only works when you are near the main phone inside your home and it requires the user to be conscious and capable of making the call for help,” said Chris Holbert CEO of SecuraTrac. “LifeTrac is the only solution available on the market today that offers automated emergency alerts that seniors can carry with them in the house and around town and know they can contact emergency services, family, friends or physicians quickly and easily. Almost as important as the increased safety for seniors, LifeTrac gives families the peace of mind of knowing the device can help them locate an elderly family member if he or she ever gets lost due to dementia or Alzheimer’s disease. The family and caregivers have access to a secure website that allows them to locate their loved ones from any computer or mobile phones such as the iPhone and the Android.”

The MobileProtector is a small, light, and durable phone that is a fully capable GPS locator. Paired with LifeTrac, the MobileProtector is capable of motion detection and inactivity alerts, features a pre-programmed 911 button and 3 other programmable speed dial buttons for effortless, quick connections to family, friends, and physicians. The MobileProtector even offers unlimited family and friend contacts allowing them to receive email, text and web alerts in seconds. Compared with existing technology that often requires many devices and even installation that requires time and money, LifeTrac offers all of this and more in a single, small device that comes ready-to-use without installation. LifeTrac represents a major advancement in personal safety technology for seniors.

The MobileProtector is simple for seniors to use. In addition to the speed dial features, the device features an SOS button that can be pressed in emergency situations. The power of LifeTrac enables the MobileProtector to provide GPS location and monitoring such as Speed Alerts, Motion Sensing and Inactivity Alerts. In addition, caregivers or family members can set up an unlimited number of virtual borders or SecuraFences by logging into their secure account online. SecuraFences trigger web, email and text alerts anytime the person carrying the MobileProtector enters or exits a SecuraFence. All of this comes in a device that is easily carried or worn so seniors can be safer than ever in their own homes and around town or while traveling across the US or to over 120 countries. LifeTrac provides trusted safety anytime, anywhere.

For more information please visit SecuraTrac at the 2011 Consumer Electronics Show in South Hall 3, Booth #30375 or at www.lifetrac.com.

About SecuraTrac

SecuraTrac, LLC improves the lives of families by delivering the most comprehensive and easy to use personal GPS location and proactive emergency response solutions on the market today. SecuraTrac combines small, lightweight GPS locators and phones with innovative software technology, a state-of-the-art, easy-to-use website, and a global network. The company secures the peace of mind of parents, elder caretakers and pet owners by helping them locate what’s most important to them anytime, anywhere. The company is headquartered in Hermosa Beach, CA. Visit www.securatrac.com for more information.

January 4, 2011

Get on the Right Track - Radio Interview on SecuraTrac

Get on the Right Track is a radio interview on SecuraTrac and personal safety for children and seniors that covers

Click to Listen

December 28, 2010

SecuraTrac to Exhibit at the 2011 Consumer Electronics Show in Las Vegas

SecuraTrac, LLC a dynamic worldwide leader in GPS tracking and monitoring and emergency response technology announced that it will be exhibiting its new solution, LifeTrac, at the 2011 Consumer Electronics Show (CES) in Las Vegas, Nevada.

SecuraTrac will be located in the South Hall, Upper Level in booth 30375 and will be attending from January 6, 2011 through January 9, 2011.

SecuraTrac improves the lives of families by delivering the most comprehensive and easy to use personal GPS location and proactive emergency response solutions on the market today. SecuraTrac combines small, lightweight GPS locators and phones with innovative software technology, a state-of-the-art, easy-to-use website, and a global network. The company secures the peace of mind of parents, elder caretakers and pet owners by helping them locate what’s most important to them anytime, anywhere. The company is headquartered in Hermosa Beach, CA.

Visit www.securatrac.com for more information.

December 9, 2010

William Shatner Talks with SecuraTrac About SecuraPAL and LifeTrac

View the TV Show Online: Click Here

William Shatner, Doug Llewellyn of “People’s Court” interviewed the company’s CEO, Chris Holbert, at the Los Angeles Moving America Forward news studio. William Shatner and Doug Llewellyn asked questions about the revolutionary technology of the company and Holbert explained how SecuraTrac’s personal GPS and Emergency Response solutions, the SecuraPAL Guardian and the LifeTrac MobileProtector, improve the lives of families by securing the peace of mind of parents, caretakers and pet owners by helping them locate what’s most important and keep them safe anytime, anywhere through a proactive emergency notification system.

SecuraTrac’s solutions combine small, lightweight GPS locators and cell phones with innovative software technology to locate children, individuals with disabilities, seniors who live alone, and those with Alzheimer’s Disease to keep them safe. The same solutions can be applied to secure and protect pets and other valued possessions.

The SecuraPAL Guardian helps all parents avoid the sinking feeling of turning around and not immediately being able to locate their child in a crowd. Whether you are planning a family road-trip or staying closer to home and preparing to visit a local museum or amusement park, parents can safeguard the entire family with this 2.5 ounce device that works anywhere, anytime.

The LifeTrac MobileProtector addresses the needs of a more mature market, a market where more than 35% of adults age 65 and older will fall each year according to the Center for Disease Control. Falls are the leading cause of fatal injury for seniors and falls are also the most common cause of nonfatal injuries and hospital admissions for trauma. The growing ranks of Americans 65 and older — a figure expected to more than double to 89 million by 2050 — have inspired SecuraTrac to create this new technology solution that allows the elderly to remain independent longer, living more affordably and safely in their own homes. The LifeTrac MobileProtector was chosen to be featured on Moving America Forward because of its revolutionary yet simple approach to protecting seniors.

Moving America Forward featured the new LifeTrac solution on Moving America Forward because of its revolutionary yet simple approach to protecting seniors. The tiny and portable 2.5 ounce MobileProtector is designed specifically for the senior market with one-touch dialing for emergency services as well as family and physicians.

November 8, 2010

CBS Dallas/Fort Worth - Family Uses SecuraPAL at Walt Disney World for Peace of Mind

DALLAS (CBSDFW.COM) – GPS technology can help you find a restaurant near you, get you directions, and even tell you where you parked your car. But now GPS technology can help you find your child.

Reese is a cautiously curious 8-year old kid, but several years ago while inside a Dallas area department store, Reese disappeared. “He was gone, just in a blink,” his mother, Heather Williams said. “I don’t know how he got out. I still don’t know how he got out of the store without us seeing him.”

Reese was found wandering the shopping mall unharmed, but his mom shudders to think about what could’ve happened. “You hear stories all the time [that] they’re gone in a heartbeat, and I was just terrified that someone had taken him,” Williams said.

After what happened in the store, Williams tried different things to help keep track of Reese, but says she never felt completely comfortable with any of them. Then more advanced GPS technology emerged and she decided to test a device called SecuraTrac which uses GPS signals to track your child, pet, or even an elderly family member.

“When Reese went missing, I would’ve given anything to pull out my cell phone and go okay he’s right here in the mall, I know where he is, let’s go get him,” Williams said.

The SecuraPAL device is about the size of a garage door opener and fits in your child’s pocket, bag, or on a belt. Once turned on, the device connects to a satellite and transmits a child’s location to the SecuraTrac website. On the website, parents can set up fences around any location. They’ll get an email and text alert when the child enters and leaves that area.

“If you’re ever lost, you would push a button, and it’ll tell me where you are,” Williams said, as she explained the device to her son.

The device is also equipped with an SOS button that the child can push if he or she ever feels in danger. When pushed, the device instantly transmits the location to the parent’s cell phone as an urgent alert. “If I ever get lost, then all I’m gonna do is push this,” Reese said.

The Williams family took the SecuraTrac system with them on a vacation to Florida last month.

“We go to Disney World all the time, and so that was one of my biggest fears- him getting lost there because it’s huge and there are so many distractions,” Williams said.

And, while they still kept a close eye on Reese, Williams said she did feel more at ease knowing someone else was also keeping track of him. “It did make me feel good to know that if he did get lost, I could pull it up on my phone and see exactly where he was,” she said.

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October 29, 2010

KTLA’s Cyber Guy Reviews the SecuraPAL Guardian, Parents Give Freedom and Get Peace of Mind

It will soon be Halloween. Will you know where your kids are? Kurt the CyberGuy tests out the gadget and the Smartphone app claiming to keep an eye on your family’s trick-or-treaters and to give you peace of mind.

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October 28, 2010

KUSI TV San Diego Interviews SecuraTrac to Discuss the SecuraPAL and LifeTrac Solutions

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August 28, 2010

New Service Keeps Families Together at the Alaska State Fair

KTUU NBC Channel 2 in Anchorage, Alaska — By Jackie Bartz

Thousands flock to the Alaska State Fair every year, making it easy for a kid to get lost in all the commotion.

Finding a kid at the fair, can be like looking for a needle in a haystack. The hustle and bustle of crowds get in your way and there’s plenty to keep your kid distracted. but this year there’s a company that wants to give parents peace of mind.

Secura Trac offers GPS locators for kids.

There are three ways to use the locator. If the kid gets lost, parents can use their smart phone to pull up a map with the kid’s location or call the customer service booth to have Secura Trac track them down.

Children can also let their parents know where they are if they get separated or scared. They can press a button and the GPS locator sends a text and email to the parent’s phone.

Finally, if the kid wanders outside the fair for any reason, a text and email is automatically sent to the parents.

“We’re really happy with it and the stress of taking them to a crowded place is a little bit more alleviated for them. Hope we don’t have to use it,” said fair visitor Helena Maloney.

“Good parenting just isn’t enough sometimes. There’s so many people and there’s so many attractions that children get mesmerized by and sometimes you’ll be reading a menu and you turn a little to the left, they turn a little to the right and there’s five people in front of you now,” said Secura Trac CEO Chris Holbert.

The rental fee is $9.99 per day. Secura Trac is located right inside the red gate.

The locator system isn’t just for kids; you can use it on elder people and pets too.

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August 18, 2010

Daily Buzz TV Features SecuraTrac

The hosts from the popular TV show the Daily Buzz interviewed SecuraTrac recently and talked about the SecuraPAL (Personal Automated Locator) Guardian as well as the daily rental program that SecuraTrac launched in early summer 2010.

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